From an idea to a business opportunity
September 21, 2018 vuelo6

At the 2016 Agrohack conference, Catherine Cuello discusses how to turn ides into business opportunities, discussing her journey and creation of Greenhopping.

Catherine is an entrepreneur that uses her skills to help others unlock their true potential through creativity and mindfulness. She was named as a “Top Food Tech Entrepreneur to Watch in NYC” by AlleyWatch. Catherine is laser focused on behavioral change and food policy; and at the heart of it all is her passion for technology, entrepreneurship, and communications.

Catherine is completing her Masters Degree in Food Policy from New York University (NYU) and earned her BA in International Relations and Politics from Coventry University, England. She is originally from Santo Domingo, Dominican Republic and grew up in Geneva, Switzerland and Brussels, Belgium partially. She is the founder of the technology and wellness start-up GreenHopping, the creative consulting agency Inside Crowd, and is co-founding her third company, GRACEx, a sacred space for female minds to unite, create, and inspire. She is a regular public speaker, and was most recently at Harvard University and Alley NYC.

AGROHACK is a premier agriculture innovation summit whose purpose is to propel agriculture as a sustainable source of growth and economic development.

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